December 19, 2016 — Content is EVERYBODY’s problem: it’s a problem for the content creator, and a problem for the developer. Without content, there is no website. Without the website there is no client. Yet… how is it always left for last? In this talk I will teach you the core practices of the field known as Content Strategy: planning, development, and management of content. Learn how to integrate Content Strategy into your web process will transform your workflow to give everyone a grasp on creating, managing and structuring content– organized and delivered on-time.

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December 10, 2016 — Clear and compelling writing can improve any website, from hobby blogs to academic resource centers. If you think your web content needs a little love, take a cue from the professionals who make a living writing every day: Journalists! In this talk, I’ll use examples from the newsroom that apply to anyone writing for the web. You don’t need to see your name in print to be a good writer.

December 10, 2016 — Content can make or break a great WordPress site. While developers aren’t always in control of creating the content, it’s an integral part of their jobs. If you are tired of getting vague specs on content demands and want to learn how to communicate with your content creators, the tips covered in this talk will get you speaking their language! No more fuzzy constraints or unknown variables, when you learn effective communication skills with content creators you’ll reduce stress AND development time!

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December 9, 2016 — Getting readers to your website, blog or landing page is only half the battle. Once they have arrived you need to keep’em and hook’em. Wether you’re selling a service, product or point of view your copy needs to do more than just engage your readers, it needs to seduce them! In this presentation we’ll look at creative copy writing techniques that convert your readers into site members, subscribers, customers or whatever your goal is!

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December 8, 2016 — For every writers & bloggers, getting thousands of visitors coming to read your content is definitely the ultimate goals. Why bother writing if nobody read it? This session will share a case study about how to make online article rank high in the organic search engine and getting endless stream of visitors every day, by creating an EAT-able content. Creating content that getting loved by both search engine & users, why not?

December 1, 2016 — Sure, you could do a lot of guesswork at the beginning of a website design project. Let’s build a template and throw in some placeholders, and see what becomes of it! Only to discover when the text and media come rolling in from your content creators that half the template needs to be rebuilt, and the menu structure you had in mind was way off-base.

This happens a lot, costing everyone involved valuable time and energy — especially you. Learn how to put content first in the sequence of design steps.

This talk will cover:

Defining your audience and goals
How to convince your client to provide content in a timely fashion
Understanding, organizing, and prioritizing content
Brainstorming ideas for optimal site and page structure

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November 21, 2016 — Now that you’re publishing with WordPress, it’s time to get your posts in front of the right people. This session will explore the benefits of content promotion and amplification methods like email, social media, ads, and more. We’ll also look at how you can figure out which marketing method best matches up to your blog, business, or budget — because no one likes ineffective strategies.

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November 11, 2016 — Most people think of website content as static pages that hold basic information. This is not the best way to engage your site visitors and grow your business.

Instead, it’s possible to create website content that’s a dynamic story told through the pages of your website. In this way, your website becomes a *process*, not just a dumping ground for information.

This talk is all about how to identify a goal for your website and develop a clear strategy to guide your visitors through your website in a way that gets them to do what you want them to do, whether that’s build your list, sign up for a session, or buy your product.

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November 2, 2016 — There is one thing that many people have difficulty when it comes to writing; coming up with content ideas which people are looking for.
The other difficulty is that not everyone can afford to pay hundreds of pounds for different tools which can help you to come up with content ideas.

So what do you do? Well just use Google, search and that’s it. It’s that simple, except there are various tactics and hacks which are unknown to many people which can help to extract more keyword data from Google. And it is these data which can help you to find out what people are searching for and how they can inspire you to create content.

This topic will be a live demo of how you can find endless content ideas using just the Google search page. I will not be using PowerPoints, whiteboard, blackboard or flip-chart. Just Google.

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October 31, 2016 — Now more than ever good content will not get the job done. Learn the traits of content: The Good, The Bad, The Ugly & The Superb, and make something happen for your site.