August 9, 2018 — Für Google steht immer mehr der Mensch im Mittelpunkt. Die User beeinflussen erheblich, WIE die Suche durchgeführt wird und welche Geräte und Technologien dafür entwickelt werden, WAS sie von Google zurückbekommen, und IN WELCHER Reihenfolge die Ergebnisse gelistet werden.

WIE: Das Suchverhalten ändert sich ständig und rasant, von ausformulierten Fragen (remember Ask Jeeves?), hin zu 1-Wort Keywords, und zurück über Mehr-Wort-Keywords bis zu den ausformulierten Fragen der Spracheingabe. Geräte und Dienste wie Google Home, Alexa und Siri beeinflussen stark, wie wir mit Suchmaschinen kommunizieren, aber wir beeinflussen noch stärker, welche Geräte und Technologien entwickelt werden.

WAS: Die Suchergebnisse werden individueller. Nicht jeder User sieht für jede Suchanfrage 10 organische Ergebnisse mit ein paar AdWords Anzeigen darüber oder darunter. Je nach Gerät, Search History, Standort, etc. bekommt man unterschiedliche Ergebnisse geliefert, von direkten Antworten bis zu längeren Listen. Für uns ist wichtig zu verstehen, welche Möglichkeiten auf Sichtbarkeit wir überhaupt noch haben.
IN WELCHER Reihenfolge: Google setzt verstärkt AI (Artificial Intelligence) ein um User-Intention und -Verhalten zu messen und als Ranking-Faktoren in die Reihung der Ergebnisse einfließen zu lassen. Eine gute Nachricht für Website-Betreiber: wir können den User wieder in den Mittelpunkt stellen und uns ganz auf die Qualität der Inhalte sowie die Nutzerfreundlichkeit konzentrieren.

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August 9, 2018 — How To Make Google Love Your WordPress Site

In this presentation, Kate will tell you the tips, techniques and tactics that she uses to help make sites 100% Google lovable.

https://2017.brisbane.wordcamp.org/session/how-to-make-google-love-your-wordpress-site/

August 1, 2018 — This session is aimed at business owners who want to understand how modern SEO works. Google is constantly changing the rules and 2017 has seen yet more changes to how Google wants you to promote your business online. We’ll dispel some of the common myths around SEO and talk about what you need to focus on.

July 27, 2018 — A beginners guide to the dark arts. Topics include: determining what keywords have the most volume and best intent, optimizing your content, positioning your content for Quick Answers (position zero), what the heck is this schema & structured data, how to stroke people’s ego for backlinks and much, much more.SEO presentation

July 20, 2018 — Getting on Google’s radar isn’t as easy as having an SEO plugin and clicking publish. Find out how to research, plan, implement, and boost website and blog content to compete for the top results on search engines. This easy strategy will help drive traffic to your business or blog.

Tools we’ll be using: Google Keyword Tool, Yoast SEO, your preferred planner or calendar, a WordPress website for demonstration, Downloadable PDF cheat sheet and slides for this talk (No Prior SEO knowledge needed)

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July 16, 2018 — Looking to drive more walk-ins, leads, and phone calls to you or your clients local business? You’ll see how to select profitable keywords that get you more business; tips and tricks to getting more online reviews; the most common local SEO mistakes + ways to avoid them; how to get found in mobile search results; and how to get an easy to measure ROI from your SEO while spending as little time as possible.

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July 11, 2018 — Are you a developer who builds websites, large or small? Are your clients asking hard questions about Google, or are some of their sites not ranking as well as they’d wish? In this talk, aimed at WordPress developers, I’ll teach you how to incorporate SEO into every part of the website development flow, to make sure you’re on the right side of these discussions. By asking the right questions during all the phases of a website’s development process, you can make sure the website will rank. You can also use these questions to land yourself the job if you’re still in the proposal phase.

July 9, 2018 — If you do not structure your website neatly, your visitors will get lost and Google will get lost. You have to tell Google which posts are most important, otherwise, all of your posts will be competing for attention. In order to overcome this problem, you’ll need a kickass internal linking structure. So what can you do to avoid your site structure becoming an issue? In this talk, I will go into 5 ways to improve your internal linking structure and with it, your SEO! 1. Decide upon cornerstones 2. Link from tail to head 3. Regularly evaluate categories 4. Use tags (but not too many) 5. Identify and solve orphaned content

June 20, 2018 — Chitra Raj Bhandari is the co-founder of Pulse Digit – a digital marketing agency exclusively dedicated to digital marketing services.

Semantic SEO: Optimizing Web for Crawlers that understand SEO is a wide topic and has many facets to cover. But in this topic, He focuseed on making the site and its content ‘understandable’ to search engine crawlers.

June 11, 2018 — This session is aimed at beginners who want to understand how to leverage images to improve their website. We’ll take a hands-on look at things you should do when adding images and common mistakes to avoid that could negatively impact your site, especially with search engines.