June 21, 2020 — If you want your link building strategy to drive measurable growth as a vital tactic in your SEO strategy and help you outrank your competitors in 2020, you need to be earning links that give you a competitive advantage.
James will share actionable insights into how marketers can leverage PR tactics to earn links which contribute towards accelerated organic growth; understanding what journalists are looking for in pitches and how to use data-driven content marketing to create newsworthy headlines to tell exciting stories to top-tier press, which result in high authority, topically relevant links at scale and which engage readers and spark conversations.

June 19, 2020

June 17, 2020 — 從身為攝影師自身開始，圖片圖像為網站最重要的內容之一，每一張圖片等於攝影師的照片，攝影師該如何運用圖片的 SEO 操作，讓客戶先從圖片找到喜歡的攝影師風格。 如何讓這些子彈順利地命中你的客戶，等同電商圖像產品照片如何別人更容易被搜尋到，通常最常見到的是圖片沒有順利做好 SEO，回頭一張一張的修改令人費時，如何用最快速的方式解決這一切的問題，有一個攝影師找到了最簡單而且是有效、最不會失誤的做法。

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June 17, 2020 — 今年 9 月就是使用 WordPress 經營網站的第四年了，在接觸 WordPress 的同時也是開始認識 SEO 的時候。一邊研究一邊經營自己的網站，至今已有 4325 個關鍵字在第一頁了，當發現了這個數字時才驚覺到，原來我經營關鍵字的方式和現下一般的經營方式很不同。難得這次有這樣的機會，針對 WordPress 提出一些操作的方式和大家分享，也期待能和與會的大師們交流而更成長。

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June 1, 2020 — Learn how to invest 2 hours into SEO and have a positive impact on search engine results.

We’ll start with the basics – the anatomy of a search engine results page and keyword research.

Then, utilizing Yoast SEO plugin, we’ll dive into a process that can be utilized on any WordPress website to prime it for SEO success.

This workshop is for site owners taking a DIY approach to SEO and for freelancers and agencies who offer SEO as a service for their customers.

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May 30, 2020 — In this talk, Joey covers a variety of tools and techniques for creating videos on any budget, turning blog posts into videos on a consistent schedule, creating a video SEO strategy, and how to display and index videos properly on your WordPress site.

April 25, 2020 — Os acompaña Álvaro Sánchez, «guru» (sin tilde) del SEO local, y del otro en general. Más conocido por el podcast que realiza junto a David Moral «Quédate con el cambio, sabandija asquerosa». Gestiona e-commerce, tiendas de afiliación con Amazon y otros nichos, y tiene otros podcasts como «SEO Local» y «Padre de Gemelos».

En esta sesión veremos los pasos básicos para optimizar una ficha de GMB. Hablaremos de cómo trabajar con una o varias ubicaciones, de la vinculación con la web y de llevar la analítica local un paso más allá.

También definiremos el flujo de trabajo ideal y de qué acciones pueden traer más visibilidad a corto plazo.

April 22, 2020 — Learn how to improve your website’s organic traffic. Your website is online for people to find you – so make sure the search engines can crawl and index your website! Discover the plugins, themes, tricks and tips you need for SEO success. In this talk attendees will learn how to optimise their WordPress website for search engines. Leave with a checklist of how you can move your website from page 21 to page 1. All the tools I recommend in this talk are free.

April 19, 2020 — For many projects SEO is hands-down the most important, and sometimes only, marketing channel. It’s incredibly powerful in driving a lot of highly relevant traffic to a website. It’s also a very elegant way of doing marketing, as with a good SEO strategy, we help our target audience by answering questions, providing valuable content and not bombarding them with unwanted advertising.
However, some topics, markets or audiences require other marketing channels as well. If there is no search volume, a very limited group of decision makers, or no awareness of the offering – be it a product or a service – we don’t get very far with a purely search-based channel such as SEO. In those cases, we have to adapt a broader strategy involving various other marketing channels.
I’ll show case studies that cover the entire spectrum – from only SEO, to hardly any SEO – and talk about the limitations of search-based campaigns. Even then, SEO can play a very important supporting role, when done right. 

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April 19, 2020 — Is your website not performing as well as you want? Are visitors coming to your website and leaving straight away? Do you want more conversions on your website?
This session will cover tools and tips to help you, and will concentrate on Usability and Usability Testing, while touching on some Accessibility and Search Engine Optimisation (SEO). You’ll learn that a lot of UX (User Experience) is related to common-sense. Thinking about UX is about making your website easy and straightforward to use, and as a side effect keeps search engines like Google happy!
Attendees are invited to submit their website in advance for negative feedback. This means – we’re not looking for what is right about your website, but what is wrong, or what should be improved. A range of websites will be selected, to make this relevant for a wide audience. You don’t need to be a website expert to be able to give feedback on a website. Often, the best person to tell you what’s wrong with your website is a stranger, who is visiting your website for the first time. Luckily, the room will be full of people like this, so have your phones and laptops charged – we’ll be using the existing expertise of the room to help give live feedback on websites!
This interactive and fast-paced talk is aimed at website owners, and WordPress beginners, not professional website developers or designers, who hopefully know this stuff already!