July 7, 2020 — Have you noticed that some snippets on Google include questions and answers? These websites get extra vertical real estate on http://www.google.com. As a result, click-through rates and traffic increase. And your brand’s trust builds. In this session, we’ll break down how to get these results for your website. It’s actually pretty simple — identify which pages are ripe for FAQ content, use keyword research to identify relevant questions, draft answers, and publish the content with structure data. Lindsay Halsey will break this down into a step by step process.

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July 6, 2020 — After freelancing full-time for over five years, it was time for a change. I realized that there was only so much that I could do on my own, without building a team to support my content writing business.
Though I’m still in the process of transitioning my business from a freelance to agency model, I’ll be sharing the lessons I’ve learned so far:
• How to create process documentation to clarify expectations and how to’s • How to pick and use a project management system to work with your team • How to reposition and relaunch your brand to address the change

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July 6, 2020 — Why isn’t my blog getting more traffic? – this question haunts every blogger. Why can’t my website rank higher? Let’s look at some SEO basics that will highly impact the way Google sees your website or blog. There are simple changes you can make today to help you increase exposure and drive rank. In this workshop we’ll look at a few tools to give you better insight for keywords and optimization.

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July 6, 2020 — Getting lost is frustrating. When you don’t know which way to go or what happens next, you get anxious and angry.
That’s how your clients feel if your onboarding process is rough or confusing.
And when they feel frustrated and anxious before the project even begins, you’ll be fighting an uphill battle to make them happy.
In this talk I’ll walk you through how to onboard your clients successfully, so that they don’t get lost and you look like a professional.

July 6, 2020 — Why do people contribute to the WordPress project? If you’ve ever wondered this but never gotten involved in an open source project, you might want to know the value of spending time contributing to one.
All contributors do it for the greater good — making the web a better place — but we also do it for ourselves: to advance personally and professionally.
In less than five years Francesca went from being a small-town website maker to landing a dream job in tech and leading releases of WordPress. In this talk, she will share some of the benefits you can get by contributing to WordPress, such as improved skills, increased reputation, and meeting new people.

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July 6, 2020 — So you want to be in control of your own destiny? You want to call the shots and be independent? So did I. And I am now-keyword ‘now.’
Success doesn’t happen overnight. It takes initiative, learning, perseverance, awareness, humility, risk and, most importantly, confidence.
This 20-minute, maybe 15-minute talk to give ample time for questions, is designed to expose you to the real world of WordPress design, development and marketing. I wish I heard this talk when I embarked on my new endeavor. In 20 minutes, I am going to tell you everything you need to know and do to succeed in this line of work. How can I do that in 20 minutes, you ask? Simple. I’m going to give you keys. You find the doors and it’s up to you to unlock those doors.

July 6, 2020 — In less than a year, over 100 guests on WPCoffeeTalk have been asked the same set of questions in order to learn about them, their work and their community involvement.
What we’ve learned is that they have so much to offer, and so many different perspectives, talents, passions, and interests.
Our aspirations are varied. Our inspirations are many.
This talk will share data, anecdotes, clips, and conversation about who we are as individuals, and who we are as a community.

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July 6, 2020 — We’ll run through all of the mistakes we’ve made at our agency, Echo Boomer Design. The discussion will be centered around WordPress and websites, but we’ll also explore related issues like search engine optimization, SEM, development, design, project management and more. This discussion will be helpful for small business owners, agency owners, and intermediate/WP beginners.

July 6, 2020 — Most of us hit the ground running with WordPress – we have a site to build for a client or ourselves and install ANYTHING and EVERYTHING to help us achieve our goals. As a WordCamp Lead and WordPress Meetup Organizer, I often have to talk the aforementioned builders off of the ledge with the tips contained in this presentation.
I’ll share the Lucky Seven, a few must-have WordPress Plugins everyone should use, and why you should be using each. In our time together we’ll also cover:
• What is a plugin? • Where to find plugins • The recommended way to find a plugin • Free vs Premium plugins • What factors to consider when choosing a plugin (support, community, etc) • Avoid common pitfalls users encounter when installing plugins
Join me as we work to help you achieve your goals, level up, add value to your practice with WordPress.

July 4, 2020 — The WordPress community is wonderfully contagious but the honeymoon is over. We’ve hit the point where now more than ever, real-life interaction is needed. We can’t hide behind our keyboards anymore.
My session will provide examples and how-tos on building community in real life. We will go into social media platforms and how it’s a start, but then we’ll dive deeper into IRL engagement; What does this look like? How can one start?
This talk will also go into the importance of community, and how intentionally building community will directly affect the social trajectory of our neighborhoods all the way up to our nation and even the world.

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