February 26, 2015 — Karim Marucchi interviewed by Chris Lema about developing a network of partnerships.

February 25, 2015 — There are four core steps to learning to determine value and start pricing. In this session learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.

Presentation Slides »

January 4, 2015 — – How a WordCamp can change your life, twice
– How you could be lying to yourself
– From full time employment, to freelance, contractor, consultant and finally, agency – The beauty of the WordPress ecosystem + why WordPress
– WordPress naysayers and how to shut them up
– Starting Make Do, the mistakes we made
– More mistakes, damn we made so many
– How we work as a team
– The tools we use to work remotely
– Why you don’t need an office
– Working with clients/customers
– How you can do this
– How to go it alone, the options to choose from
– Friends, enemies & competition

Presentation Slides »

November 13, 2014 — As a developer, you built some great software one day and then decided to release it. Only to wake up one day and realize you are now running a business. Maybe one with employees. The sudden realization that you’re not just a developer now, you’re an entrepreneur is daunting.

October 20, 2014 — We all start somewhere when it comes to running our own business. But if we’re like everyone else, we discover we’re either too professional or not professional enough. Either way, the result is the same: lost profits. Come hear how to protect against it.

October 18, 2014 — To successfully market your product or service, you have to follow all of the rules, right? Be active on social media, publish regular updates on the blog, make your site look like bigger brands, and so forth? It’s becoming evident that the widely-accepted rules we’ve internalized are nothing more than suggestions made by companies that might have succeeded in spite of their tactics rather than because of them. In this talk, we’ll discuss how to build loyalty and trust into your marketing strategy by harnessing your best strength: who you are and what you do.

Presentation Slides »

September 17, 2014 — So you have an entrepreneurial idea. Maybe it’s in production but needs improvement or perhaps it’s not yet ready for launch… The fact is your idea matters and it needs to be built. You could hire an agency, but that’s expensive – you could find a freelancer, but which option is best? Where do you find qualified leads? How do you approach your prospects? Make the hire? Manage & fire?

I will be talking about the best ways to find, hire, manage and even fire designers and developers in the wild-wild-west of the webernets. I will be speaking from both sides of the aisle as I am a designer/developer that has been hired to work on various projects, and I’ve managed projects driven by agencies and freelancers alike. It truly is the wild-wild-west, so let’s go gold diggin’ together.

August 28, 2014 — This presentation covers the basics of starting a WordPress business. It looks at what you will need to get started, how to protect yourself, what to charge, and some very common pitfalls that freelancers fall into.

Presentation Slides »

July 18, 2014 — Mattias Grönborg presenterar tio steg till en lyckad paketering av WordPress produkter. Dessa tio steg är ett resultat av hans erfarenheter från arbetet med att lyfta iGoMoon från en traditionell WordPress Byrå till en WordPress Business. iGoMoon har en vision att förändra branschen genom att leverera paketerade produkter.

Presentation Slides »

July 3, 2014 — If you’re frustrated with low revenue, you can raise your rates. If you’re not earning enough to support your plugin business, you can raise the price. But when? How? At what cost? And how do you know if you’re doing it right? In this session, I share with you some stories that will help you price better.