May 18, 2017 — The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).

Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.

In this session, we’ll talk about how to translate your content marketing strategy into real results for your business, including:

* How to continuously improve your content based upon insights from your analytics & other sources
* How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
* How to promote and “atomize” your content to get the maximum return on investment!

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May 14, 2017 — Behind the scenes look at the exact process and workflows we use to create hundreds of articles a month that generate over 200 million pageviews annually and power our multi-million dollar business.

You will learn:

How to come up with blog post ideas that your audience wants to read.
How to use systems and processes to better organize your workflow.
How to optimize your content for maximum conversions.

May 9, 2017 — What exactly is SEO, what does it have to do with content, and how does all that connect with WordPress?

Learn the essentials of SEO, how to plan a content marketing strategy, and the plugins that will make it practical.

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May 4, 2017 — Essa palestra/painél será ministrada por Natércia (Coordenadora de Midias Sociais do O POVO), Maria Fernandes ( Gerente de projetos digitais do O POVO) e Arenusa Goulart ( Diretora de Estratégias Digitais do O POVO)

A palestra vai abordar sobre o cenário de blogs nos dias de hoje.

– Blog morreu?
– Qual a importância de ter um blog;
– Qual a importância do O POVO ter parcerias com blogs;
– Como é a parceria do blogueiro com o O POVO ;
– Como é feito o processo de parcerias;
– Blog tem retorno comercial?

March 29, 2017 — You create a killer read. Your article will change the way your ideal client does business. You’ll be inundated with calls from prospects wanting you to help them better their business. But there’s one small problem … no one’s reading the killer content you created. Writing and publishing doesn’t build a business unless your content lands in front of ready to read eyes.

That’s where smart social sharing comes in. But often this part of the content marketing equation is ignored or misunderstood. How can you get more eyes on your content prize? That’s what this talk will deliver.

We’ll talk social sharing best practices, etiquette and connection building techniques. We’ll also talk tools (plug-ins and schedulers) and smart social sharing set-up, including how to use – and not abuse – hashtags and keywords … and a whole lot more!

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January 8, 2017 — Content marketing is certainly an industry buzzword as it continues to top the budgets of practically all marketers. But is it effective and is it being approached in the most strategic of ways?

This presentation will walk-through how to plan and execute an effective content marketing strategy to generate qualified sales leads. We’ll discuss and review various WordPress plugins to consider and layout (high level) a funnel system to gain engagement that leads into form completions.

In 30 minutes, attendees will gain insights into what content to develop, how to align it with the buying process, what infrastructure us required, and how to build am automated system to put the funnel on auto-pilot.

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December 23, 2016 — Everyone is talking about it, thousands of blogs produce content on a daily basis and you’re still not sure what content marketing is? This panel is for you!

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December 5, 2016 — In today’s world, it is all about content marketing. Doing it right means thinking about a lot of different things. What should you publish? How do you make it converting? How do you connect it to analytics? What about SEO tricks?
Whether you are a user, developer or designer you will find this session useful. Whether as a reminder as to what’s important for the other groups and how to help work towards the common goal of a better website and effective business, or as a primer on how to boost your workflow.

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November 21, 2016 — For the serious individual, non-profit or company that is serious about content marketing, one of the key challenges is developing and managing an efficient process to create and publish content on a frequent basis. Attendees will learn how to develop an easy step-by-step process to plan, research, write, edit and distribute content. We will also review some popular tools to integrate with their WordPress instance to boost productivity and efficiency.

November 2, 2016 — Content Marketing: How to Turn your WordPress Website into a Traffic Generation Tool

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