November 24, 2020 — His talk will cover more about conversational intelligence (or chatbots as we colloquially call this) which is changing the way businesses around the globe are interacting with the customers.

Govind will also draw your attention to how chatbots are reducing human workflow on support centers, and how it’s going to be a common aggressive marketing initiative down the road. Briefing some interesting facts and thoughts about Chatbots, its history, few tools, a couple of design principles, and a demo of creating an MVP chatbot.

November 23, 2020 — In this tutorial, we will be taking a look at the WordPress Dashboard. Our goal is to make sure you understand how to access your site’s Dashboard, how to navigate it, and a general familiarity with where things are on the Dashboard.

November 18, 2020 — A website should be more than a brochure. It should be able to do something that helps grow your business. What should it accomplish? How can you get more visitors to accomplish that goal? These are the questions you need to answer before you begin to spend a dime, or even your time, on marketing. In this workshop, David Zimmerman, a 12-year web marketing veteran, will run through a couple of examples and show you how to determine what your website can do for your business and how that affects your marketing strategy. Using examples from Philadelphia-area non-profit organizations, you will be able to apply the lessons you learn to market your non-profit better through your website.

November 17, 2020 — From a users standpoint. See the features of the Gutenberg Editor.

November 17, 2020 — Using Site Health for Good
Site Health is a lesser-known addition to WordPress that was added in version 5.2. Many people see it as an annoyance, but this talk will walk you through the beauty of the centralized information it can give you and how you can make it even better by adding the Health Check and Troubleshooting plugin from the WordPress.org repository. Troubleshooting is a great way to rule out plugin conflicts that may be causing problems on your website.

8 Easy Things To Do To Protect Your Web Site
Don’t bury your head in the sand when it comes to protecting your website from bad stuff ever happening to you. Keeping your website safe and sound is a shared responsibility. In this presentation, Bud Kraus will share with you a common sense approach of practical you can can take to make your site more secure.

Back Up Before You Crack Up
Having a solid backup strategy can save your life in times of an extreme website crisis. No one wants to lose any of the hard work they have put into their site and why should you ever have to if you are backing things up.

November 17, 2020 — This talk explains many of the opportunities for WordPress entrepreneurs to have a profitable income stream. From ads to courses, membership, e-Commerce, and other digital products. WordPress can do it all.

Presentation Slides »

November 17, 2020 — This Keynote address reflects on the value of the WordPress community, and how we all can contribute to its on-going success.

November 17, 2020 — What’s a design system, and why should you use one? In this talk, you will learn the basics of design systems and why they matter. We will walk through real world examples of design systems, discover how to create a design system that fits your needs, and learn simple ways you can use WordPress to begin implementing a design system of your own.

November 17, 2020 — Within the Delaware Department of State, the Government Information Center builds and maintains WordPress websites for state agencies and municipalities. WordPress as a CMS makes it easier for non-technical employees to add and edit content, and Delaware citizens benefit by having access to information that impacts their lives. When the pandemic hit, the Government Information Center built a WordPress website for COVID-19 information that the public could use to find the latest data, testing locations, child care, reopening guidelines, and other important information. Everything was built with non-technical users from the health and emergency management departments in mind, as they would be in charge of maintaining content that was constantly changing in an ever-evolving public health crisis. This talk is about how the team of designers and developers came together to quickly build a website that contributes to public health, reaches under-served communities, and helps keep Delawareans safe.

November 17, 2020 — What started out as a hobby and a passion grew into a successful business. Joost de Valk built the WordPress SEO plugin mainly as a hobby. In his work as an SEO consultant, he saw what big companies did in order to improve their SEO. Joost was able to translate much of that in a WordPress-plugin. For years, Joost did not make any money with the plugin. And then the tide changed! Joost founded Yoast. The company grew into one of the biggest companies in the WordPress community. The journey towards such growth was like riding a rollercoaster. In this talk, Joost and Markeke will share the view from the rollercoaster. What were the highs and lows in growing the company? How did they grow their audience? How did they set up branding and marketing? Could they grow the same company outside of the WordPress ecosystem? And why is WordPress so immensely important to the company?