June 5, 2017 — After investing so much time, effort, and resources in developing your WordPress website and marketing your brand, you should expect a flood of conversions on your site. After all, if you offer something of true value, it’s in your audience’s best interest to contact you and buy from you.

This presentation will walk you through 31 effective techniques to get more of your site visitors converting. Some of the techniques will focus on behavior-based data gleaned from heat maps, scroll maps, and A/B testing, while others will focus on messaging, neuromarketing, and human psychology, while yet others will focus on color, design, and UX elements.

Whether you are looking to sell more on your website, increase leads, promote an upcoming event, build your email list, or drive site visitors to some other conversion event, you’ll walk away from this session with highly specific methods for doubling your website’s conversion rate.

April 29, 2017 — Esta presentación muestra cómo poner en marcha una tienda online con WooCommerce y cómo encararla a los tres principales objetivos del e-commerce. captación, conversión y fidelización.

March 28, 2017 — The true value of a website is that it can help you grow your business online. This session will share the art and science of designing with conversion-focused as a goal by using WordPress and Plugins provided by the platform.

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February 7, 2017 — A solid design and some general understanding about human psychology can go a long way to helping increase the performance of your website. In this session we’ll go over some subtle and not so subtle methods you can try on your site, to see better results.

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July 5, 2016 — Plenty of freelancers and agencies still sell websites as they were only commodity that needed to be done once and then forgotten. In this talk, Laurent Maillard explains the 4 steps he implements with his clients to help them grow their businesses and how it has helped him switch from one-shot projects to retainers.

January 16, 2016 — This is not a marketing presentation on how to get more conversions. In this presentation we’ll walk through best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We will also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.

Learning Outcomes:

– Use WordPress to develop Landing Pages.
– Integrate 3rd party tools for conversion and landing page optimization.
– Turn WordPress into a marketing machine.
– Create A/B tests on posts and pages.
– Design pages and content with conversion design principles.
– Integrate WordPress with other marketing vehicles efficiently.

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January 12, 2016 — Jak to jest, że nawet firmy obracające miliardami marnują 99,5% pieniędzy wydanych na reklamę? Czy to możliwe, żeby prawie WSZYSTKIE firmy kurierskie wciąż popełniały ten sam błąd, który obniża ich sprzedaż o 30%? Jak bardzo możesz poprawić konwersję przez wydanie paru tysięcy złotych na pracę grafika, który odpicuje twojego WordPressa?

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October 9, 2015 — All websites we build have a goal, usually to convince a visitor to do something we want in one way or another. Optimizing websites for conversion requires knowledge about how we humans work, how we make decisions and how we can predict our irrational behavior and use it for good. In this session, we’ll explore working techniques and methods of high converting websites and landing pages, building ourselves a tried-and-tested toolset to make our website achieve business success.

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September 16, 2015 — This is not a marketing presentation on how to get more conversions. In this presentation we walk through best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.

Prerequisites:
This presentation is suitable for intermediate designers, developers or marketing managers using WordPress.

August 17, 2015 — It’s easy to talk about designing for conversion until you decide you’re really going to do it. What design considerations really do matter for conversion? What’s the role of copy, given these two prevailing (and conflicting!) attitudes:
1. Just make the BUY button big and add a picture of a baby. Nobody reads the copy anyway.
Versus:
2. Copy is everything! If someone really is in the market for your thing, they’ll read everything you have to say! (Just add a video of someone saying the exact same thing at the top, and use LOTS of subheads.)
Take a look at these points of view and more, on the road to converting your lookers to buyers, one press of that blue button* at a time.

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