September 20, 2023 — La vente en ligne a été renforcée par la crise sanitaire. En 2020, 86% de la population suisse a fait des achats en ligne, soit 12% de plus qu’en 2019.

Toutefois, générer des ventes sur internet nécessite une bonne connaissance des leviers digitaux. À ce titre, l’optimisation du taux de conversion d’un site eCommerce est devenu un élément indispensable pour une stratégie marketing efficace.

Découvrez une série d’optimisations (faciles à mettre en place) pour optimiser un site eCommerce et booster les ventes en ligne.

Presentation Slides »

July 26, 2023 — ▶️ イベント概要
このイベントでは、WordPress プロジェクトへの貢献 (コントリビュート) がどのように企業の利益につながったか、その成功事例を共有します。これにより、参加者はプロジェクトへの貢献を通じて得られるメリットを理解することができ、また、どのようにして社員のスキルを向上させたり、世界的な協力関係を築いたりすることが可能なのかを学ぶことができます。

国際的に Five for the Future という取り組みを通して、貢献を継続的に行っている企業が増えてきている中、国内企業がその動きを理解し、キャッチアップするためのイベントになればと思います。

▶️ Five for the Future (未来のための5%) とは
2014年にマット・マレンウェッグは、WordPress (CMS またはコミュニティ) の恩恵を受けている組織に対して WordPress プロジェクトの継続的な成功のためにリソースの5%を貢献することを呼びかけるため、Five for the Future を立ち上げました。先日の WordCamp ヨーロッパ基調講演でも、”Five for the Future” の活発化はプロジェクトの大きなニュースのひとつとして取り上げられています。

▶️ イベント登壇者プロフィール (敬称略・あいうえお順)
企業代表
– 相原 知栄子: プライム・ストラテジー株式会社取締役副社長/企画開発部管掌
– 大串 肇: 株式会社 mgn 代表 / Webディレクター・Webコンサルタント
– 小賀 浩通: 株式会社デジタルキューブ代表取締役社長
– 田中昌平: 株式会社シノビアシ 代表取締役会長 兼 社長

WordPress プロジェクト代表
– アンジェラ・ジン (Angela Jin): WordPress プログラム & コントリビューターエクスペリエンス部門責任者
– クロエ・ブリングマン (Chloé Bringmann): WordPress オペレーション責任者
– 高野直子: Five for the Future プロジェクトマネージャー
– ハリ・シャンカー (Hari Shanker): Five for the Future プロジェクトリード

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▶️ Event Summary
This event will share best practices on how contributing (Contributing) to WordPress projects has benefited companies. This will help participants understand the benefits of contributing to projects and learn how they can improve the skills of their employees and build global collaborations.

As more and more companies internationally continue to make contributions through the Five for the Future initiative, we hope that this event will help domestic companies understand and catch up with this movement.

▶️ What is Five for the Future (5% for the Future)?
In 2014, Matt Mullenweg launched Five for the Future to encourage organizations that benefit from WordPress (CMS or community) to contribute 5% of their resources to the continued success of the WordPress project The organization is a member of the CMS and is a member of the WordPress community. The activation of “Five for the Future” was one of the major news stories of the project at the recent WordCamp Europe keynote.

▶️ Event Speaker Profiles (titles omitted, in alphabetical order)
Company Representative
– Chieko Aihara: Vice President, Prime Strategy Co.
– Hajime Ohgushi: Representative of mgn Corporation / Web Director, Web Consultant
– Hiromichi Koga: President, Digital Cube Inc.
– Shohei Tanaka: Chairman and President, Synoviasi Inc.

WordPress Project Representative
– Angela Jin: Head of WordPress Program & Contributor Experience
– Chloé Bringmann: Head of WordPress Operations
– Naoko Takano: Project Manager, Five for the Future
– Hari Shanker: Project Lead, Five for the Future

Presentation Slides »

April 17, 2023 — Du bist WordPress-Freelancer, Blogger:in, leitest eine WordPress-Agentur oder hast grundsätzlich Interesse daran, wie du mehr Erfolg und Erfüllung in dein Business und dein Leben bringst?

Vielleicht ist dein Erfolg noch nicht auf dem Niveau, von dem du fühlst, dass er möglich ist. Vielleicht spürst du auch Blockaden in dir und weißt nicht, welche das sind und wie du sie lösen kannst.

Diese Gedanken habe ich mir selbst auch lange gemacht, obwohl ich bereits 1996 eine der ersten Digital-Agenturen in Österreich gegründet habe und seitdem erfolgreich in diesem Business tätig bin. Dennoch hatte ich immer das Gefühl, dass mein geschäftlicher Erfolg begrenzt und viel zu hart erarbeitet war.

Doch dann habe ich eine außerordentlich wirksame 8-Schritte-Methode entdeckt und weiterentwickelt. Das intensive Durcharbeiten der einzelnen Schritte brachte mein Leben und den Erfolg meiner WordPress-Agentur auf die nächste Ebene.

Wenn dich interessiert, wie das geht und wie mein Leben jetzt ausschaut, komm doch zu meinem Vortrag am WordCamp. Du bekommst Techniken für nachhaltige, positive Veränderungen an die Hand, unterstützt durch greifbare Beispiele.

February 19, 2023 — En este meetup hablamos del trabajo online, remoto, a distancia, nos acompañará Aura Brito, quien nos contará cómo es posible emprender con un blog y WordPress.

Aura es bloguera, asesora de negocios digitales, entre otras cosas, y tiene 10 años de experiencia como bloguera. Es por ello que en este Meetup disfrutaremos de sus anécdotas y experiencias, y nos contará a todos cómo ha sido posible emprender con un blog en WordPress.

December 19, 2022 — What do the tech giants teach us? Learn five steps to follow in their footsteps and support your local community with an eCommerce store that thrives.

December 18, 2022 — WordPress provides a platform with low barriers to entry for anyone to build a website for almost any purpose. This Lightning Talk suggests how WordPress enables youthful creative minds to explore, grow, and earn.

December 18, 2022 — Pricing strategy is one of the most under-rated marketing tools! It’s the most direct path to improving your revenues, and getting it right makes the whole difference between a successful WordPress business and one which cannot deliver sustainable income in the long term. Beyond that, it’s also a great positioning tool: arguably more impactful than great branding!

In this talk, I’ll go into all the ways to look at pricing, based on best practices specific to WordPress businesses, including:

How to tier your product
Should you do lifetime pricing?
How do you set your pricing levels?
How often should you test/change your pricing?
What about your competitors’ pricing?
Pricing as a positioning tool
Special Offers, Sales and Black Friday
Pricing and Renewals

Presentation Slides »

December 18, 2022 — Affrontare qualcosa di nuovo, come contribuire a WordPress o fare un cambiamento di carriera, non è sempre facile per le persone oltre una certa età. Parlo per esperienza! Ho iniziato a contribuire al progetto globale di WordPress nel 2015 all’età di 41 anni senza avere esperienze precedenti con progetti Open Source. All’età di 45 anni, sono stata la co-lead di due release major di WordPress.org. E a 47 anni, ho iniziato una nuova carriera con XWP.

All’inizio è terrificante, soprattutto in un mondo che richiede ai giovani lauree, master, specializzazioni, e tirocini. Tuttavia, ho capito che anche le competenze della “scuola della vita”, come la gestione di progetti e team in settori molto diversi tra di loro o l’agenda di una famiglia, sono preziose.

In questo talk, condividerò ciò che ho imparato negli ultimi dieci anni, quando ho iniziato a dare un’orientamento diverso alla mia vita, in una fase considerata relativamente avanzata soprattutto nel settore tech.
Spero che i questi suggerimenti aiuteranno le persone in situazioni simili a sapere cosa aspettarsi lungo il percorso e le incoraggeranno ad affrontare la loro prossima sfida.

Presentation Slides »

December 14, 2022 — The business ecosystem around WordPress is multicultural and distributed. The strive for diversity, autonomy, and location independence that governs the open source world is what businesses have been successfully adopting so they can win clients all over the world and hire talent. But why is it that even though global business speaks English, we’re so often struggling to understand what the other is trying to communicate?

How do you navigate the minefield of culture-based misunderstanding?

November 20, 2022 — Learn a new framework for technical support that retains more customers, attracts new customers, and all without falling into the common trap of becoming a free developer for entitled users. This philosophy of technical support is fun for technicians and empowering for customers.