‘Sales’ Videos

  • Hien Lam: Art of No: How to Overcome the 3 Most Common Objections in Sales and Land More Customers for Your Creative Business

    WordCamp Jackson 2019Speaker: Hien Lam

    December 27, 2019 — As creatives, we hear objections from potential clients all the time.

    Unfortunately, we don’t all respond appropriately and we end up losing business. In this talk, we explain how creatives should respond when a client says you’re too expensive, don’t have enough experience, or aren’t an expert.

    Closing the sale is hard, and it doesn’t help when a client hits you with an objection that could derail your pitch entirely.

    But instead of losing projects because of objections, we can actually use them in our favor. Whether the objection is due to you being too expensive, not having enough experience, or not being an expert, you can still win the project if you tweak your sales approach.

    In this talk, we share how we land gigs even though we’re more expensive than our competitors, don’t have double-digit years of experience, and don’t have any expertise in any particular industry.

  • Tippi Thole: How to win (and keep) awesome clients

    WordCamp Montreal 2019Speaker: Tippi Thole

    December 25, 2019 — Want to grow your freelance business? In this talk, I’ll share tips for turning a client lead into an actual client—no cheesy, sales gimmicks necessary! Learn simple techniques for winning over client prospects and maintaining positive client relationships that turn into long-term partnerships. You’ll also learn what red flags to look for when evaluating new projects. Start filling your calendar with clients and projects you want!

    Presentation Slides »

  • Simon Cooke: How fast-growing agencies win business

    WordCamp Europe 2019Speaker: Simon Cooke

    November 3, 2019 — Simon tells his story of becoming a salesperson after 20 years as a designer. Now heading up the Commercial team at Pragmatic, one of Europe’s largest WordPress agencies, he reveals how agencies experiencing rapid growth can win business and retain valuable clients. For agencies and freelancers who want a professional approach to sales with a creative touch, Simon shares practical advice on positioning your business, pitching digital solutions, and creating a unique value proposition, with a sprinkle of sales presentation tips to ensure you stand the best chance of success.

  • Nasser-eddine BENAZIZA: WordPress et les tunnels de vente

    WordCamp Paris 2019Speaker: Nasser-eddine BENAZIZA

    October 21, 2019 — Je souhaite vous présenter la puissance qu’apporte WordPress dans la mise en place de tunnels de vente simples et complexes.

    L’objectif étant de présenter aux freelances (et à tous les autres participants), qu’ils peuvent désormais proposer des tunnels de vente très puissants, très performants et moins onéreux que ClickFunnels (pour ne citer que lui), en utilisant WordPress et WooCommerce.

    J’aborderai la mise en place de tunnels dédiés à la capture de leads (sans WooCommerce donc) ainsi que la mise en place de tunnels avec WooCommerce.

    J’expliquerai l’importance de ce type de services, le gain potentiel et la flexibilité qu’offre Elementor, Beaver Builder ou Thrive Architect.

    Ce type de service peut être mis en place dès la fin de la conférence (la courbe d’apprentissage est accessible car axée sur WooCommerce) et permettra à tous les participants d’inclure des tunnels de conversion simplement et rapidement.

    Presentation Slides »

  • April Wier; Overcoming Your Fear of Sales

    WordCamp Phoenix 2018Speaker: April Wier

    February 26, 2018 — If your fear of public speaking is greater than the fear of dying, the fear of asking for the sale cannot be far behind. Many business owners languish in low volume when, with a little bit of knowledge and practice, they can be kicking their sales into overdrive. We will cover classic sales techniques and update them for the digital age. We will also dig into the psychology that not only keeps some of us under-pricing but keeps us from closing the deal, at all. You don’t have to be cheesy, sleazy, or greasy to be a great salesperson. You will learn to sell with style and walk away with increased confidence to go out and make more money.

    Presentation Slides »

  • Laurent Maillard: Stop Selling Websites, Sell Value – The Four Steps to Grow Your Clients’ Businesses

    WordCamp Europe 2016Speaker: Laurent Maillard

    July 5, 2016 — Plenty of freelancers and agencies still sell websites as they were only commodity that needed to be done once and then forgotten. In this talk, Laurent Maillard explains the 4 steps he implements with his clients to help them grow their businesses and how it has helped him switch from one-shot projects to retainers.

  • Rodolfo Melogli: How to use content and live classes to build a community around your plugin

    WordCamp Europe 2016Speaker: Rodolfo Melogli

    July 4, 2016 — We tend to forget we’re all salespeople. Yet, no matter if you sell plugins, themes, services, tickets or memberships… 99% of your potential customers aren’t looking to buy from you RIGHT NOW.

    In this short talk I’ll show you what users are actually looking for and the top 3 tips you can use to boost your sales – without selling directly (hint: all successful salespeople start by solving problems).

  • Lucia Arsena: Web sales design – Progettare siti che hanno come obiettivo la vendita diretta o la generazione di contatti

    WordCamp Torino 2016Speaker: Lucia Arsena

    April 12, 2016 — Progettare un sito ed i suoi contenuti partendo dagli obiettivi di business e dai piani di marketing e vendita. I temi trattati saranno:

    1. processo decisionale dei cliente;
    2. sales funnel;
    3. misurazione dei risultati;
    4. ottimizzazione delle conversioni.

    Presentation Slides »

  • Chris Lema: Accelerating Sales – Why We All Suck at Marketing And What We Can Do To Get Better

    WordCamp Paris 2016Speaker: Chris Lema

    April 9, 2016 — Whether you’re a freelancer, an agency delivering services, or a product company – the reality is that you’re probably great at the technical side of your job. But being great at the tech side of WordPress work won’t necessarily get you more customers. It’s a different effort, with different required skills. Here are my observations from coaching WordPress companies over the last four years.

    Presentation Slides »

  • Jeremy Pound: Gathering Sales Intelligence Through Web Design

    WordCamp Toronto 2015Speaker: Jeremy Pound

    January 13, 2016 — A new wave of website tools now allow us web designers to collect an abundance of data on our users behavior and actually associate it with an individual. While we’ve been using general tools like Google Analytics to refine our user interfaces and page designs for a decade, we’re now able to actually understand how each individual interacts with our website.

    Imagine how you, and your clients, can use that information to improve the sales process!

    In this presentation, I’ll show you how to uncover what customers want based solely on how they use your website. Specifically, how to better define sitemaps and website architecture for clients whose goal is lead generation.

    Learn about the new tracking software that you should be recommending to your clients and learn how to implement this strategy through examples and real case studies.

    This presentation is best for web designers, marketers and entrepreneurs.